Group Brand Manager

What kind of a profile we are looking for?

At HEINEKEN Serbia, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We are looking for someone who is motivated by winning and eager to learn and develop continuously. We look for those who adventurously push the boundaries and are willing to enthusiastically implement HEINEKEN culture based on passion for quality, responsible enjoyment in life and respect for people, society and the planet.

What should be your task?

We’re looking for a strategic and results-driven Group Brand Manager to lead the growth and performance of our brands. In this role, you will develop and execute compelling brand strategies that drive sustainable, profitable growth, leveraging brand equity, category opportunities, and portfolio synergies.

Key Responsibilities:

• Lead brand strategy development and execution to grow volume, profit, and market share.
• Ensure alignment across brand, channel, and customer strategies.
• Manage brand performance, budgets, and ROI of marketing initiatives.
• Oversee communication strategy and creative execution across all consumer touchpoints.
• Drive integrated brand planning and activation, ensuring consistency and efficiency across channels.
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Qualifications:

• Proven experience in brand management and strategic marketing.
• Strong analytical, financial, and leadership skills.
• Ability to manage cross-functional teams and agency partners.
• Experience in measuring and optimizing marketing effectiveness and ROI. 

Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all. 

Thank you.