Group Trade Marketing Manager

As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that's what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and become a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 37 iconic international brands in our Group portfolio makes your adventure limitless! 

Discover the world of L’Oréal by applying for:

Group Trade Marketing Manager (m/f)

Based in our office in Belgrade

(fix-term contract with possibility of extension)

YOUR ROLE:

As a Group Trade Marketing Manager for the Consumer Products Division in Serbia, you will be a key player in driving our business strategy and ensuring its successful implementation. This role offers a unique opportunity to shape engaging consumer brand experiences and contribute to the continued success of our brands in the Serbian market. Your responsibilities will focus on:

• Managing the local trade marketing team to build and implement a comprehensive business strategy aligned with brand objectives.
• Spearheading key product launches, ensuring impactful market entry and sustained growth.
• Pushing the growth of pillar products and category mix by leveraging your deep understanding of product, market, and consumer dynamics.
• Proposing relevant and innovative marketing mix strategies (IMC/360/Digital/Retail/e-comm/events) to create integrated and engaging consumer brand experiences.
• Working closely with commercial team, brand marketing, financial controlling, and logistics departments, as well as partner agencies, to build a cohesive and effective business strategy.
• Collecting and analyzing consumer and market insights, monitoring competitor activities, and providing actionable recommendations to management.
• Delivering regular performance analysis on product categories.
• Adapting communication materials for the local market, including point-of-sale materials based on shopper insights knowledge.
• Managing the trade marketing budget, ensuring a strategic allocation that aligns with product category and brand priorities.
• Making activation plans and ensuring implementation of trade marketing plan.
• Providing recommendations on category strategy based on own expertise and local market expertise.
• Implementing new launches, maintaining growth in pillar products, and animating core catalogue.
• Reference: kK8EOr1bmm_YhIpTqDJF2pT7O4ZtycjLHu_jNCL9rUk.

YOUR JOB MISSION:

With us, you’ll strive and drive. You’ll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L’Oréal, you get down to every task as if you're the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas as best practice. We want you to spread your wings by constantly exploring and upgrading yourself in various areas.

THE IDEAL PROFILE:

• Preferably holds a Bachelor’s or Master’s Degree
• Has from 2 to 5 years of experience in similar fields
• Has experience in managing and optimizing marketing budgets
• Has experience in managing and motivating a team
• Has ability to develop innovative marketing campaigns and engaging consumer experiences
• Understands Serbian market, retail landscape and consumer behavior
• Can develop and implement effective trade marketing strategies that drive business growth
• Is detail oriented and able to meet strict deadlines
• Is data driven and has great analytical skills
• Has strong interpersonal and communicational skills
• Has advanced computer skills (Excel and PowerPoint)
• Is fluent in English and Serbian language

WONDERING WHO YOU WOULD WORK WITH?

Our L'Oréal Adria Balkan dream team is based throughout several countries (Bosnia&Herzegovina, Bulgaria, Croatia, Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition – creating L’Oréal, for the future!

On this position, you would be based in Belgrade as a part of our Consumer Products Division, but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment!

We’re proud to say that L’Oréal Adria Balkan region is winner of several „Zlatni indeks“ awards in Croatia and recognized as one of top employers in Serbia with recognition „Vrh poslodavac“!

WHAT WE CAN OFFER YOU?

You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we’re always here to help, celebrate and cheer one another! That’s what makes the glue of L’Oréal: the people. But apart from that, we also appreciate and share our love for

• Numerous opportunities for constant learning, with many online&offline educations!
• Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well!
• Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee!) and our cozy lunch spaces? Yes, we have it