Who are we?
We believe everybody, everywhere, deserves the freedom, fairness, and fulfillment that crypto represents. That’s why we’re proud to pour our passion into Kriptomat, the most user-friendly government-regulated European cryptocurrency exchange. Now we are working tirelessly to ensure everyday people can purchase, store, send, and receive cryptocurrencies effortlessly. We hope you enjoy our service for years to come—because we believe this movement has only just begun.
We are looking for a:
Growth Marketing Manager / Growth Hacker
Remote, Full time
What will you be doing?
- We are looking for an experienced Growth Marketing Manager who will be driving growth at Kriptomat
- You will be the go-to person for everything creative and growth and all things marketing
- You will be implementing the North Star approach towards everything we do
Responsibilities:
- Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on
- Bringing traditional and creative ideas on how to grow those KPIs
- Analyzing the data and users’ feedback
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric
- Driving traffic to your website, landing pages, social media, app...
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses
- Working on a lean startup process
- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels
- Optimizing channels in order to always improve the performance of the company
- Scaling and Automating the growth processes
- Knowledgeable about referral marketing and being able to create viral growth
Job requirements
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics, and statistics
- Being social and understanding of users’ behavior. Having great customer relations skills and being focused on customer experience
- Willing to learn and have a startup mindset
- A/B Testing and Data Analytics experience
- Editing and copywriting skills
- Not being scared of pivoting
- Knowledge about both inbound and outbound marketing
- Being performance and results-oriented, curious and creative
- Being relentless in pursuit of growth
- Experience working as a growth manager in a fintech-related business is a plus
- Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows
- Fluent in English (an additional language would be a bonus)
