Marketing Specialist

Daon is an innovative provider of award-winning biometric identity assurance software products and services focused on meeting the needs of governments and large commercial organizations worldwide.

Role Summary:

We are looking for a skilled and talented Marketing Specialist to support the coordination and execution of global marketing activities for our industry-leading identity solutions. The focus areas of this role will be coordinating Daon’s participation in internal and external live and virtual events (webinars, conferences, tradeshows, etc.), assisting in content planning and creation, and contributing to the management and execution of campaigns and other marketing initiatives.

Role Responsibilities:

• Events – Manage all logistics and requirements for sales/marketing events and conferences, both physical and virtual; manage the global events calendar; coordinate the involvement of others on the marketing and sales teams as needed.
• Content – Create persuasive written and visual content that tells a compelling story about our revolutionary products and services (e.g., event write-ups, company and product updates, industry news, etc.); help craft key messages and talking points. Ability to develop highly focused and polished content essential.
• Market Research and Listening – Listen and engage in online conversations about our company and products, competitors, and industry; build awareness with both existing customers and new audiences.
• Campaigns – Work with marketing and sales teams to create, deploy, and optimize comprehensive sales & marketing initiatives; analyze and report on the performance and efficiency of campaigns.
• Design – Under direction, liaise with both Daon stakeholders and external marketing, graphic design, video, and digital agency resources to create diverse marketing materials (social images, website updates, brochures, displays, videos, infographics, exhibition stands, etc.).
• Internal Communications – Under direction, assist with Daon’s corporate communications initiatives.
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Required:

• 5+ years of experience in a marketing role, preferably with a technology company
• Bachelor’s degree in marketing, communications, or business (or equivalent)
• Keen understanding of web, social, email, content, and tradeshow marketing
• Exceptional English writing skills
• Strong ability to manage multiple projects on different timelines and time zones
• Impeccable attention to detail
• Strong intellectual, analytical, and critical thinking skills
• Excellent communication and project management skills
• Ability to be flexible, multi-task, and meet deadlines in a fast-paced environment
• Positive mindset that embraces challenge and holds true passion for marketing
• Commitment to ongoing learning (provides innovative ideas for online marketing solutions in support of objectives and initiatives)

Preferred:

• Experience in SEO, PPC, and web analytics
• Experience in video creation (e.g. animation).