Marketing Strategist (B2B)

We are looking for an experienced and strategically minded marketing professional to take ownership of the long-term development and growth of our marketing strategy. We seek someone who can see the bigger picture, establish solid foundations, create and implement a strategy, and collaborate with relevant teams and external partners to achieve success together.

Responsibilities:

• Develop and implement a long-term B2B marketing strategy aligned with business objectives
• Create action and communication plans with clear priorities and resource requirements
• Work on brand strategy, increasing brand recognition, and positioning the company in the market
• Collaborate with sales and development teams to align marketing efforts with business needs
• Manage external agencies and partners to ensure efficient execution of marketing campaigns and initiatives
• Leverage analytics and market research to optimize strategies and make informed decisions
• Plan and oversee the marketing budget to ensure sustainability and efficiency of marketing activities
• Organize and coordinate events, trade shows, and networking activities to strengthen brand presence
• Continuously improve marketing processes through testing, performance analysis, and optimization
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Preferred Qualifications:

• English proficiency is a must
• Previous experience in the IT industry, with 3-5 years in a B2B role focused on data-driven and digital marketing
• Experience in developing and implementing marketing strategies
• Understanding of key B2B marketing channels and tactics
• Strong analytical skills and strategic decision-making abilities
• Bachelor’s degree in a relevant field is a plus
• Excellent communication and collaboration skills to work effectively with sales teams and stakeholders
• Excellent organizational and communication skills
• Hands-on experience with marketing tools (Google Analytics, HubSpot, LinkedIn Ads, etc.), with a strong ability to analyze data and optimize marketing efforts
• Experience working with external partners and agencies
• Creativity and a strategic approach to content creation, branding, and campaign execution
• Understanding of lead generation and demand generation strategies in a B2B environment
• Knowledge of data analysis and marketing automation tools
• Project management skills – ability to handle multiple campaigns and deadlines
• Test-and-learn mindset – willingness to experiment, analyze results, and improve marketing initiatives

What every employee can expect:  

• An employee development plan
• Access to courses and training material
• Salary growth according to evaluated improvement
• A full-time indefinite contract
• 23 days of paid vacation per year regardless of seniority
• 5 paid sick days
• FitPass
• Flexible working hours
• All our colleagues get to choose one day per week to work from home
• Becoming part of a diverse and hardworking team of people