CRO and Insights Manager

Max Bet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry

Max Bet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people—we foster a culture of teamwork, clear communication, and mutual respect. 

As we continue to grow, we are looking for a:

CRO & Insights Manager (m/f)

City: Belgrade

As part of our continued growth, MaxBet is hiring a CRO & Insights Manager to lead optimization efforts with fresh ideas and a bold approach.

The Conversion Optimisation Manager is responsible for optimising customer journeys from digital marketing to MaxBet websites across regions and products. With a particular focus on new customer acquisition, the successful candidate will apply test and learn methodologies to landing pages, driving conversion metrics over time.

The successful candidate will need to work very closely with all members of the Digital Performance team as well as the wider Marketing & Commercial function to ensure that testing plans are understood and agreed. Taking the results from these tests, compiling the insights, and using them to make data driven decisions will form the basis of the role day-to-day.

You will be recognised as a designated specialist team member for the marketing conversion funnel. You will fulfil marketing A/B testing throughout the customer journey and deliver insights into this; whilst identifying pain points and detailing user drop off points.

Job Responsibilities:

• Assess, improve, develop and implement a range of digital strategies to achieve highly successful conversion rates across all digital platforms.
• Analyse large sets of data to deliver answers and provide solutions to key questions around user behaviour, funnel performance, and any areas of improvement.
• Design and conduct A/B testing procedures, analysing the results to identify and validate suggested improvements and ensure they are implemented correctly to have positive results.
• Work alongside marketing, design and development teams to action improvement procedures/plans.
• Conduct regular reports on conversion rate optimisation performance and statistics, whilst using the results to make recommendations to management teams.
• Stay up to date with the latest trends, practices and tools within CRO and overall user experience.
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Skills and Capabilities:

Essential:

• Strong analytical skills with the ability to use tools such as Google Analytics etc.
• Excellent numeric skills and attention to detail.
• Excellent organizational, project management and time management skills.
• Ability to clearly and effectively articulate thoughts and points.
• Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
• Experience of conducting A/B testing procedures.
• Quality communication and analytical skills.
• Show Passion: Always have a positive can-do attitude; Celebrate success.
• Naturally inquisitive mind-set: Wants to understand behaviour, look for patterns, find new problems/solutions.

Desirable:

• CMS experience using HTML and CSS.
• Fluent in English.
• Experience in gambling or gaming.
• Knowledge of coding.
• Bachelor’s degree in marketing, Advertising, or a related field is preferred.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.