Paid Ads Manager

Brainstorm Solutions is a web development and digital marketing agency with clients in America. We offer full services ranging from strategy, planning, design, copywriting, SEO, email marketing, PPC and display marketing as well as social media management. Our clients include both large international brands and small local businesses.

This position is Monday, Tuesday and Thursday: in-office, Wednesday and Friday: work-from-home. Working hours are 12 h - 20 h.

We are searching for a PAID ADS MANAGER to join our team!

Responsibilities:

• Creating, developing & implementing effective long- and short-term paid search strategies with maximum ROI
• Managing multiple end-to-end PPC campaigns simultaneously (minimum 10), from keyword research to ad creation, monitoring, and optimization
• Overseeing campaigns across a number of search platforms - mainly Google and Meta (Facebook)
• Targeting selected groups through keyword and audience research to identify high-performing search terms
• Managing and editing campaign budgets and adjusting bids to optimise ROAS
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend
• Reporting KPIs to management on a regular basis via various dashboards
• Producing engaging, clear and concise copy for campaigns
• Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover
• Reducing risk of click fraud and irrelevant spend
• Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant
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Skills, Knowledge and Experience:

• Minimum 3 years experience as a paid ads specialist
• University degree in preferably Marketing, Digital Media, Business Management or Economics
• Experience with multiple platforms, e.g. Google Ads Manager, Facebook Business Manager, Google Search Console, Google Analytics, Google Tag Manager, Merchant Center..
• Strong analytical and numeracy skills
• Expertise using and manipulating paid search dashboards to optimise spend
• Excellent communication, both verbal and written, and experience presenting reports and optimisations 
• Fluent in English

Nice to have:

• Understanding of broad-stroke digital marketing concepts and SEO
• Knowledge of Data Studio and/or other data visualization tools is a plus
• Knowledge of Amazon Ads
• Google Ads certification will be a plus

The interview will be held by our Senior Pay-Per-Click Manager.