Responsible for the trade marketing activities across the different channels and countries, in line with the overall Trade Marketing and Communication strategy.
- Develop annual trade marketing plans and activities for different export markets and clients;
- Provides coordination between the Sales and Marketing Department in connection with the needs of field sales and marketing initiatives;
- Negotiate and agree all trade marketing plans and activities with respective clients;
- Identifies, provides and creates goal-oriented operational plans for the implementation of brand strategy and achieving market targets for brands;
- Ensure constant monitoring, reporting and post evaluation of activities;
- Ensure the KTI brands are represented at retail level adhering to corporate guidelines and overall sales and marketing strategies;
- Regularly travel abroad to visit respective markets and clients, monitor trends and proposes ideas for further business development;
- Supports local teams in the execution of marketing activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated;
- Contributes to achieving the company objectives and improve market share, customer satisfaction and product presentation;
- Develop and manage the trade marketing budget and expenses;
- Ensure efficient spending of central budget and supervises the trade marketing spending in the subsidiaries;
- Support local teams in the execution of their training programs;
- Ensure that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
Konkurs je istekao.