Web Analytics Specialist
Niš, Belgrade, Serbia
About Us
We connect bettors with iGaming operators through innovative digital platforms, empowering the global sports betting community
and more other brands
Benefits of working with us:
Private health insurance
Canteen with free meals
Flexible working hours
Conferences and education
Your responsibilities
- Implementing Google Analytics and Google Tag Manager to track website user behavior across the portfolio of Better Collective websites
- Defining and developing measurement plans based on a site’s KPIs, in close collaboration with site owners
- Setting up the defined measurement plans, including creating custom events through Google Tag Manager, setting up goals and funnels
- Verifying the tracking is set up correctly, and events and goals are tracking as they should
Required skills
- Has love for user behavior data and is analytical by nature, but with an eye for design and great user experience
- Knows how to extract insights from data, can synthesize results, and communicate these clearly to various audiences and stakeholders
- Has a proactive approach to data analysis, seeing opportunities in the insights gathered and offering suggestions for optimization along the way
Preferred qualifications
- 2+ years of relevant experience in Web Analytics, and User Experience or Conversion Rate Optimisation
- Has experience in Web Analytics tools such as Google Analytics, Clicky or other web analytics tools
- Experience with tag management tools such as GTM or DTM is a plus
- Excellent English communication
Expected start date: as soon as possible.
Better Collective
Better Collective d.o.o. Niš je deo danske IT kompanije Better Collective, koja je lider u kreiranju edukativnih platformi za iGaming industriju. Better Collective osnovan je kao start-up kompanija u Danskoj 2004. godine. Danas Better Collective ima više od 500 zaposlenih u 12 kancelarija širom sveta - Kopenhagen, Pariz, Beč, Stokholm, Solun, Lođ, Krakov, Stoke-on-Trent, London, Nešvil, Fort Loderdejl i Niš. Kancelarija u Nišu je otvorena 2016. godine i ima oko 200 zaposlenih. Zahvaljujući…
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