CRM Lifecycle Manager

Max Bet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry.

Max Bet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people—we foster a culture of teamwork, clear communication, and mutual respect. 

As we continue to grow, we are looking for a:

CRM Lifecycle Manager

Location: Belgrade

Key Responsibilities:

• Develop and implement CRM strategies to increase user engagement and retention.
• Manage the entire customer lifecycle: from registration, first deposit, and regular betting activity, to reactivation of occasional and inactive users.
• Segment users based on behavior, value, and lifecycle stage.
• Plan, create, and execute automated and personalized campaigns (email, SMS, push notifications, in-app messages, etc.).
• Monitor and analyze key KPIs such as user activation, retention, churn rate, lifetime value (LTV), and campaign response rate.
• Collaborate closely with marketing, analytics, legal, and product teams to optimize the overall customer experience.
• Utilize CRM tools (e.g., Optimove, Braze, Salesforce Marketing Cloud, Emarsys, or similar).
• Conduct A/B testing and optimize communications and offers (bonuses, promotions, free bet campaigns).
• Ensure compliance with legal and regulatory requirements related to communication and promotions in the betting industry.
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Requirements:

• Bachelor’s degree in marketing, Business, Communication, or a related field.
• Minimum 3 years of experience in CRM, customer retention, or lifecycle marketing roles - ideally within the online gaming, betting, or digital entertainment industry.
• Proven experience with CRM platforms
• Hands-on experience with campaign automation, segmentation, and A/B testing.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.