Digital Marketing Performance Expert

Yettel Bank is hiring! We are looking for a smart Digital Marketing Performance Expert to be a part of our Digital Marketing team. As a Digital Marketing Performance Expert you will play a important role in planning, executing, optimizing, and reporting on Yettel Bank digital acquisition campaigns, with full in-house ownership.

WHY WORK WITH US?

• Flexible working location [office and home]
• Competitive compensation
• Health package
• In-house medical care (ambulance only for employees)
• Mobile phone and tariff package
• Cutting edge solutions and technologies
• Small, friendly, and self-organizing team
• Participation in annual bonus system
• Recreation or health program
• Oryx roadside assistance and Oryx help at home
• Reference: C2-4JqqJ163MDgdP9TpqLMZ_UFgQ87E8oZigJcahVpfTMdKz1Il6VY7proH5J_NJ

IMPACT YOU WILL MAKE WITHIN THIS ROLE:

• Planning, managing, and optimizing performance campaigns, primarily lead generation and app download campaigns, as well as other acquisition, brand, and lifecycle campaigns, with the core objective of driving user and revenue growth.
• Managing budgets allocated to campaign-based or ongoing activities.
• Working with management and analytics tools required for digital marketing channels, from website and app to social media (Meta Business, Google GA4, SEMrush, Ahrefs, Looker Studio, Firebase, etc.).
• Independently managing digital media buying activities.
• Responsibility for campaign and channel tracking (via GA4, GTM, UTM models, etc.).
• Technical collaboration with internal teams, including connecting different types of reports.
• Proposing new performance marketing channels.
• Participating in the creative process to achieve better performance results.
• Optimization of all channels, especially landing pages (basic knowledge of SEO and LLMs).
• Regular reporting (daily, weekly, monthly) 

FOR THE GOOD START YOU WILL NEED:

• Minimum of 5 years of experience in performance marketing, preferably in e-commerce or fintech.
• Independent campaign management experience.
• Google Ads, Meta Ads, GA4, GTM, and other Google platforms (Google Trends, etc.).
• Tracking, attribution, and analytics.
• Excellent English verbal, written, and communication skills. 

 THE HIRING PROCESS:

• You read the ad.
• You’re intrigued and want to meet us [apply, email, call, shout].
• We send you a meeting invite, to have a chat about your area of expertise, and what keeps you going [includes practical problem solving].
• You come, meet the team and confirm all we say is true.
• You enjoy working with us so much, you tell everyone how amazing your life has become [very much optional, but, as you will find – rarely avoidable]. 

THE ADVICE:

• Do not ignore this opportunity.
• You may be happy with your current job. But – the happier, the better. Right?
• Worst-case scenario: You will realize everything we say is true, and we are a match made in heaven.
• So, don’t feel obliged to accept our offer. But don’t overthink it. And don’t fear the change.
• Sometimes you must move on, and we encourage you to.