Marketing Specialist

Position Summary

The Marketing Specialist is responsible for supporting and executing integrated marketing initiatives that build brand awareness, engagement, and growth for InnovateMR + Ivy Exec. This role manages social media (with a strong emphasis on LinkedIn), content creation, creative development, campaign execution, and marketing data and community management within HubSpot. Working closely with the SVP, Marketing and Communications, and cross-functional teams, the Marketing Specialist helps amplify brand values, strengthen industry reputation, and support client loyalty through data-driven, inclusive, and impactful marketing strategies. 

Essential Duties and Responsibilities 

• The essential functions include, but are not limited to, the following:
• Plan, manage, and execute InnovateMR + Ivy Exec’s social media strategy, with primary responsibility for LinkedIn content, engagement, and performance.
• Own and maintain the social media content calendar across brands, ensuring consistency, quality, and alignment with brand messaging.
• Create, edit, and publish engaging written, visual, and video content for internal and external audiences, including social posts, 1-pagers, proposals, case studies, and campaign assets. Develop and execute social media strategies to increase brand visibility and engagement.
• Design and produce graphics and short-form video content within Canva to support marketing, sales, and internal communications initiatives.
• Manage InnovateMR + Ivy Exec’s online presence, monitor audience engagement, and actively support community interaction across social channels.
• Support the planning, execution, and optimization of email marketing campaigns & newsletters using HubSpot. 
  Manage and maintain marketing data, contacts, segmentation, and workflows within HubSpot to support lead nurturing and community engagement.
• Track, analyze, and report on marketing performance & attribution across social, content, email, and campaign initiatives, providing insights and recommendations to leadership.
• Collaborate with the sales team to ensure marketing efforts align with organizational goals and objectives, along with creating and enhancing client presentations/proposals.
• Monitor and respond to comments, messages, and reviews on social media platforms.
• Assist on and create content as it relates to conference submissions, awards, e-mail campaigns, social media posts, etc.
• Ensure all marketing materials adhere to brand guidelines, accessibility standards, and inclusive communication best practices. 
• Develop and execute marketing campaigns to nurture leads and retain customers. 
• Stay current on industry trends, tools, and best practices to continuously improve marketing effectiveness and audience engagement 
• Stay updated with all platform algorithms to inform future strategies.
• Provide routine and concise updates as it relates to the company’s social media/content strategy as well as key marketing campaigns with measurable ROI.
• Assist with any general marketing questions or concerns for the team. 
• Reference: Dusun-A-oMYfqArtrpOMnnhsVDOOAvLs9WdkCKGNqIH4tPIp7EfbVv27e4DNFq7A

Minimum Qualifications (Knowledge, Skills, and Abilities) 

• Experience in managing social media platforms. 
• Demonstrated strong analytical/problem-solving and organizational skills. 
• Proven copy-writing skills and graphical expertise. 
• Outstanding written and verbal communication skills. 
• Proven experience creating targeted content for a company/brand. 
• Exhibited leadership skills to take projects and ideas from conception to conclusion with positive results. 
• Ability to multi-task while working independently in a fast-paced environment. 
• Detail-oriented, flexible, and resourceful. 
• Must be able to communicate effectively both verbally and in writing. 
• A degree in marketing research or equivalent marketing knowledge is preferred. 
• Adept at using technological resources including Excel and an aptitude to use web-based tool.