Paid Digital Marketing Executive

Job title: Paid Digital Marketing Executive

Office location: Serbia with Hybrid working (3 days in the office)

About the role and the Team:

A highly analytical and proactive Digital Marketing Operations Executive is needed to join our in-house digital marketing team. This role will focus on ensuring the smooth functioning of all digital marketing activities through efficient processes, robust data management, and strategic technology implementation. Success in this full-time role means streamlining processes, ensuring data accuracy and integrity, troubleshooting technical issues, and providing essential technical support to the digital marketing buyers and broader digital marketing team.

This role will be pivotal in managing the marketing technology stack, optimizing workflows, and ensuring that the systems and processes are in place to support the Paid Digital Media Buyers work, ultimately contributing to overall business objectives by enhancing the efficiency and effectiveness of our paid media efforts

What will you be doing?

• Marketing Technology Stack Management: Manage and optimize the marketing technology stack, including marketing automation platforms (MAPs), to ensure seamless integration and functionality.
• Workflow Optimization: Develop and optimize digital marketing workflows and processes to enhance efficiency and effectiveness across all digital marketing activities.
• Data Accuracy & Integrity: Ensure the accuracy, integrity, and cleanliness of marketing data within all platforms, supporting effective segmentation, personalization, and reporting.
• Technical Support & Troubleshooting: Provide technical expertise and support to the digital marketing team, troubleshooting issues related to platforms, integrations, and data flow.
• Platform Management & Optimization: Oversee the day-to-day operational aspects of paid digital advertising campaigns, ensuring accuracy and efficiency across key platforms (e.g., Meta, Google Ads, Bing Ads, etc).  
• Process Improvement & Automation: Establish and refine scalable processes for campaign setup, tracking, reporting, and optimization to ensure operational excellence and consistency. Identify opportunities for automation to enhance efficiency.  
• Data Analysis & Insights: Monitor, analyze, and report on key performance indicators (KPIs) for all digital marketing operations, providing actionable insights to optimize processes and inform strategic decision-making.
• Innovation & Roadmap Development: Support the innovation roadmap by setting up and onboarding new platforms, running small tests, and evaluating their potential for broader implementation, focusing on operational efficiency and effectiveness. 
• Quality Assurance: Ensure the accuracy and integrity of all campaign data, tracking, and reporting.  
  Stakeholder Collaboration: Work closely with internal commercial teams, creative team, and product team, along with external partners to ensure seamless campaign execution and alignment with broader marketing and brand goals. 
• Reference: khz9g8EFzjG349CSlfC3p2Q-wYfLOtFeYYXnbIdE3CMxXy17rvdbhMT7fD2Jvk2f

What we are looking for:

• Proficiency in web analytics platforms (e.g., Google Analytics).
• Experience within a similar role
• Hands-on experience managing and optimizing paid digital advertising campaigns.
• Proven expertise across a variety of platforms, including Meta Ads (Facebook Ads Manager, Instagram Ads), Google Ads (Search, Display, Shopping, YouTube), and Microsoft Advertising (Bing Ads)

Why work for us?

We're in your corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!

Awarded Broadband Provider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We're also very proud to have been awarded Great Place to Work Certification (2022-23) and UK's Best Workplaces for Wellbeing (2022)

In our Belgrade office, we work with our UK colleagues in a shared mission: to gigabit Britain. Our office started up in 2013 with what was then 20 developers, now we're more than 700 people. Do you want to be a part of our next adventure?

Going beyond the expected

Whatever we're doing – whether we're liaising with our customers, delivering our network, or working on our company strategy, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles:

• We work smarter together
• We stay focused
• We strive for excellence

Some of our key Benefits:

• Competitive salary
• Global Remote working for up to 2 week per year for those who are able to work remotely
• 25 days' paid holiday increasing each year, to a max of 35
• Extra days off for your birthday, move house and volunteer
• Access to a wellbeing platform, Rezilient
• Partnership with SOS Children's Village
• Private medical insurance
• Fit Pass discount
• Technology discount
• Team sports activities
• Massages in the office
• Sweet Tuesdays

What happens next?

• You apply (please send us your CV in English)
• We carefully review your application
• We'll get back to you — even if it's a no (for now)