Paid Social Specialist

Max Bet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry

Max Bet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people—we foster a culture of teamwork, clear communication, and mutual respect. 

As we continue to grow, we are looking for a:

Paid Social Specialist (m/f)

City: Belgrade

Job Purpose:

We are looking for a skilled Paid Social Specialist to work on MaxBet paid advertising campaigns. You will be responsible for the day-to-day implementation, analysis, and optimisation of paid social campaigns for MaxBet across multiple social channels. The role will require you to build campaigns and optimise accordingly with a data driven approach to deliver on agreed campaign KPIs and targets across social media channels.

Key Responsibilities:

• Help to ideate, develop, and execute pre-approved paid social campaigns for apps and websites with the aim of growing new customer acquisition, reactivation, and retention.
• Ensuring the efficient delivery of the strategy within the parameters set by marketing management.
• Manage the creation of campaigns, with pre-set budgets.
• Ensuring that campaigns are targeted effectively based on given objectives.
• Monitoring and analysing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
• Day to day relationships with our internal teams such as creative studio, BI and products stakeholders to drive performance via sophisticated paid social marketing channels.
• Help liaising with major social platforms to identify new growth opportunities to be recommended to management.
• Collaborate closely with the rest of the digital team, as well as with teams across MaxBet to implement initiatives that will promote the Brand’s products to current and potential customers, ensuring efficiency in integrated cross channel campaigns.
• Supporting the implementation of new innovative marketing technology to generate campaign management efficiency and help maintain and grow direct response marketing.
• Participate with integrated campaign planning and campaign executions for awareness, consideration, and acquisition.
• Initiate plans to test creative, messaging, targeting, and reporting to help optimise performance continually.
• Monitor, evaluate, report, and present the performance of campaigns by generating weekly and monthly reports.
• Constantly looking to improve processes and account performance through A/B testing and analysis of campaign data to identify opportunities for optimization.
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Skills and Capabilities:

Essential:

• 2 years’ hands on experience- working in Paid Social platforms through execution, analysis, and reporting of campaigns (Ad operation/ trafficking/campaign management).
• Experience in executing complex & effective paid social brand and acquisition campaigns.
• Technical understanding of social media advertising platforms.
• Experience in audience management, prospecting and remarketing campaigns.
• Demonstrate a keen understanding of data, and how it can be used to drive decisions.
• Excellent analytical, organizational, project management and time management skills
• Ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.

Desirable:

• Fluent in English.
• Experience in gambling or gaming.
• Experience working with Apps Flyer or other mobile tracking technologies.
• Experience working with GA4 or other analytical tools.
• Bachelor’s degree in Marketing, Advertising, or a related field is preferred.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.