Search Engine Optimization (SEO) Executive

Job title: Search Engine Optimization (SEO) Executive

Office location: Serbia with Hybrid working (3 days in the office)

About the role and the Team:

We are seeking a passionate and results-oriented SEO Executive with at least 3 years of experience in a similar role to join our dynamic marketing team. You will be instrumental in driving organic growth, increasing our online visibility, and contributing directly to our business objectives. This role requires a blend of advanced technical SEO expertise, strong analytical prowess, and the proven ability to implement and manage comprehensive SEO strategies effectively. You will be responsible for all aspects of our SEO efforts, from in-depth audits and strategic recommendations to hands-on implementation and performance monitoring.

 What will you be doing?

• Advanced Technical SEO Audits & Recommendations: Conduct comprehensive technical SEO audits to identify complex website architecture, crawlability, indexability, and site speed issues. Provide clear, actionable, and data-backed recommendations to the web development team (and implement directly when possible).
• Strategic On-Page Optimization: Analyze website content, structure, and metadata to identify sophisticated optimization opportunities. Implement advanced on-page SEO elements, including strategic keyword integration, optimized title tags and meta descriptions, effective header tag usage, and robust internal linking architectures.
• In-Depth Keyword Research & Strategy: Conduct thorough and nuanced keyword research to identify relevant, high-potential, and long-tail keyword opportunities. Develop and refine our comprehensive keyword targeting strategy to attract highly qualified organic traffic across the entire user journey.
• Data-Driven Content Optimization & Briefing: Collaborate closely with content creators to ensure all content is strategically SEO-friendly and aligned with user intent. Write detailed, data-driven SEO briefs for new and existing content, outlining target keywords, content structure, semantic SEO considerations, and optimization guidelines.
• Strategic Link Building & Outreach: Develop and execute a sophisticated and sustainable link-building plan to acquire high-quality, authoritative, and relevant backlinks. Conduct targeted outreach to build relationships with key influencers and website owners.
• Comprehensive Performance Monitoring & Reporting: Regularly monitor and analyze a wide range of key SEO performance metrics using advanced features of tools like Google Analytics, Google Search Console, and other enterprise-level SEO platforms. Generate insightful, data-rich reports on organic traffic, keyword rankings, conversion rates, and overall SEO performance, providing actionable recommendations for improvement.
• Proactive Website Updates & Implementation: Independently implement SEO changes directly on the website where web development support is not required, including complex metadata updates, strategic internal linking adjustments, and advanced content optimizations within the CMS.
• Continuous Learning & Innovation: Stay at the forefront of the latest SEO trends, algorithm updates, and emerging best practices. Proactively identify, test, and implement innovative SEO strategies to maintain and improve our competitive edge in search engine rankings.
• Collaborative Leadership: Work closely and collaboratively with the marketing, content, and web development teams, providing SEO guidance and ensuring seamless integration of SEO into all online initiatives. Communicate effectively and persuasively with stakeholders on SEO performance, progress, and strategic direction.
• Advanced Competitive Analysis: Conduct in-depth analysis of competitor SEO strategies, identifying both opportunities and threats. Develop proactive strategies to outperform competitors in organic search.
• Reference: Uvzwoyh2HOjIPtfCH0maQqHuVhI04lef_i6gKpvU3TU.

What we are looking for:

• In-depth understanding and practical experience with complex technical SEO elements, including website architecture optimization, advanced robots.txt and sitemap configurations, implementation of canonical tags and schema markup, advanced site speed optimization techniques, and ensuring optimal mobile-first indexing (E)
• Proven ability to conduct thorough and nuanced keyword research, including identification of semantic keywords and understanding search intent, and develop comprehensive keyword targeting strategies that address all stages of the customer journey (E)
• Deep understanding of how to create and optimize high-quality, engaging content that satisfies both search engines and users, with the ability to provide data-backed recommendations for content improvement
• Master at using a wide range of advanced SEO tools for in-depth keyword research, comprehensive site audits, accurate rank tracking, and sophisticated competitive analysis (e.g., SEMrush, Ahrefs, Moz Pro, Screaming Frog) (E)
• Extensive experience working with various Content Management Systems (CMS) such as WordPress, with the ability to independently implement a wide range of SEO changes directly and troubleshoot technical issues within the platform
• Solid understanding of HTML/CSS/JavaScript: A strong working understanding of HTML, CSS, and JavaScript for effectively troubleshooting technical SEO issues and implementing advanced optimization techniques
• Demonstrated success in developing and executing strategic and ethical link-building campaigns that result in high-quality and authoritative backlinks
• Proven track record with at least 3 years of demonstrable experience in a similar in-house or agency SEO role.
• Proactive, resourceful, and highly effective in identifying and resolving complex SEO-related challenges

Some of our key Benefits:

• Competitive salary
• Global Remote working for up to 2 week per year for those who are able to work remotely
• 25 days' paid holiday increasing each year, to a max of 35
• Extra days off for your birthday, move house and volunteer
• Access to a wellbeing platform, Rezilient
• Partnership with SOS Children's Village
• Private medical insurance
• Fit Pass discount
• Technology discount
• Team sports activities

You apply (please send us your CV in English)

We carefully review your application

We'll get back to you — even if it's a no (for now)